function initInfoFor(el){
    var h1=$(el).innerHeight(); // gets the natural height of this container for use later
    $(el).css('height','1.3em'); // narrows up the display to one line visible only
    $(el).find(".more").css('visibility','visible');
    var h2=$(el).innerHeight(); // gets the one-line height of this container for use later
    $(el).find(".more").toggle(
      function(){ $(el).animate({height:h1},500,'swing'); $(el).find('.more a').html('Less'); },
      function(){ $(el).animate({height:h2},500,'swing'); $(el).find('.more a').html('More'); }        
    );
  }