If you are interested in saving lives through innovative research and increasing your company’s sales, then consider creating a cause-related marketing campaign. Many local and regional businesses have successfully partnered with Fred Hutchinson Cancer Research Center to boost their business and donate to our important mission.
According to the 2011 Cone/Echo Global CR Opportunity Study, when price and quality are about the same, 94 percent of consumers are likely to switch brands to one associated with a good cause.
We welcome the opportunity to work with you and your company to develop a cause-related marketing campaign that will strengthen your brand equity and increase consumer loyalty.
For more information, contact:
Tara Palumbo, Program Assistant, Benefactor Relations