News Releases

Innovative Collaboration Between Fred Hutchinson Cancer Research Center and Cornish College of the Arts Creates Anti-Tobacco Advertising Campaigns for College Students

SEATTLE — Apr. 8, 2004 — Fred Hutchinson Cancer Research Center cancer-prevention researchers and the Cornish College of the Arts Design Department have teamed up to develop an anti-tobacco advertising campaign to help encourage tobacco cessation among college students in three states.

The fruits of this innovative collaboration will be on display during an exhibition forum of student-designed anti-tobacco campaign materials from 6 to 8 p.m. April 29 at Fred Hutchinson's campus on South Lake Union in Seattle.

The exhibit will feature six campaign proposals designed by 20 third-year Cornish design students under the direction of design professors Claudia Meyer-Newman and Robynne Raye.

"Collaboration has been the key for this project. Working in teams, our students are experiencing the collaboration that is a model for the professional world," Meyer-Newman says. "Fred Hutchinson has provided an excellent opportunity for making a difference."

A panel of judges will select the three most effective campaigns, which will be announced at the exhibition forum. The winning teams will receive cash prizes and their campaigns will be used at 15 colleges located in Washington, Oregon and Idaho that are participating in Fred Hutchinson's Campus Health Action on Tobacco (CHAT) Study.

"The project gives design students an opportunity to do real work," says Allyson Vanstone, Cornish College Design Department Chair. "Students are dealing with real issues, real clients and real audiences. They can see how their work can make a difference."

The CHAT Study aims to determine the effectiveness of various interventions in reducing smoking onset and increasing tobacco cessation among college students. The National Cancer Institute funds the study, which is led by Dr. Beti Thompson, a member of the center's Public Health Sciences Division.

"In addition to our research goals, an underlying objective of the CHAT Study is to help colleges identify and use their own talent, creativity, and structures to implement campus tobacco control," Thompson says. "The Cornish collaboration is an outstanding example of how this can be done with benefits not only to Cornish College of the Arts but to other colleges as well." The creation and implementation of the Cornish anti-tobacco advertising campaign was made possible by a tobacco-settlement grant from the Seattle & King County Tobacco Prevention Program.

Cornish Tobacco Counter-Advertising Campaign Exhibition Forum
6 - 8 p.m. Thursday, April 29, 2004

Fred Hutchinson Cancer Research Center
Public Health Sciences Building
1100 Fairview Ave. N., Seattle

Directions: From I-5, take Mercer exit; stay in right lane; follow signs for the event.

Media Note
Members of the media are welcome to attend, but the event is not open to the public. Those in attendance will include Cornish College department chairs, faculty members and design students, select community members, professional design staff, and select Fred Hutchinson faculty and staff.

Media Contacts
Kristen Woodward
Fred Hutchinson Cancer Research Center
(206) 667-5095
kwoodwar@fhcrc.org

Meike Kaan
Cornish College of the Arts
(206) 726-5169

# # #

Fred Hutchinson Cancer Research Center
The Fred Hutchinson Cancer Research Center, home of two Nobel Prize laureates, is an independent, nonprofit research institution dedicated to the development and advancement of biomedical technology to eliminate cancer and other potentially fatal diseases. Fred Hutchinson receives more funding from the National Institutes of Health than any other independent U.S. research center. Recognized internationally for its pioneering work in bone-marrow transplantation, the center's four scientific divisions collaborate to form a unique environment for conducting basic and applied science. Fred Hutchinson, in collaboration with its clinical and research partners, the University of Washington Academic Medical Center and Children's Hospital and Regional Medical Center, is the only National Cancer Institute-designated comprehensive cancer center in the Pacific Northwest and is one of 38 nationwide. For more information, visit the center's Web site at www.fhcrc.org.

Cornish College of the Arts
Cornish College of the Arts is the premier, accredited arts college in the Northwest, inspiring the highest standards of artistic and academic excellence. Founded in 1914 by Nellie Cornish, Cornish College is the only private, accredited college in the region offering baccalaureate degrees in visual and performing arts. Cornish College offers a Bachelor of Music and a Bachelor of Fine Arts in art, dance, design, theater and performance production. Cornish College is accredited by the Commission on Colleges of the Northwest Association of Schools and Colleges and the National Association of Schools of Art and Design.

Over the years, Cornish has hosted a parade of important artists in the roles of students, teachers or as visiting artists-in-residence, including John Cage, Merce Cunningham, Martha Graham, Ping Chong, Kenny Werner, Obo Addy, Mark Morris, Meredith Monk, Rinde Eckert, Bebe Miller, Ruth St. Denis, Ted Shawn, Robin Holcomb, Chet Huntley, Syvilla Fort, Ralph Towner, Thornton Wilder, Lou Harrison, Bill Frisell, Morris Graves, Jane Ira Bloom, Kraig Patterson, Musicians Accord, Bun Ching Lam, Brendan Fraser, Myra Melford, Sharon Isbin, Joanne Brackeen, Oliver Lake, California Ear Unit, Colorado Quartet, and Gary Peacock, among others.

Fred Hutchinson Cancer Research Center is a world leader in research to prevent, detect and treat cancer and other life-threatening diseases.